Product Line Design and Production Technology
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چکیده
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Product Line Design and Production Technology
I this paper we characterize the impact of production technology on the optimal product line design. We analyze a problem in which a manufacturer segments the market on quality attributes and offers products that are partial substitutes. Because consumers self-select from the product line, product cannibalization is an issue. In addition, the manufacturer sets a production schedule in order to ...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2007
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1060.0216